Yet, again, I find myself taking a lesson from my yoga mat and applying it to the real world.
In yoga, we refer to Sthira/Sukha. How strength and softness can exist simultaneously. You can feel both the hardness of a pose and you can melt into it’s difficulty with breath. With softness. With ease. And, voila. You’re not struggling any more. Difficult pose…muscles not happy…and you’re just fine.
Well, I’ve taken this concept and brought it to my writing life. As a soon-to-be indie author, there is so much I’m learning. And, so much, I know I don’t know, as I’ve mentioned on this blog in the past.
One of the things which I was doing a very good job avoiding was marketing. And, while I know nothing about marketing, I know enough to understand I need a platform through which I can communicate with lovers of historical romance. Enter Facebook and Instagram.
The trouble is…I really struggled with how to go about it. I normally use these two platforms as ways of keeping abreast with the lives of my family and friends. Not for building an audience or a business.
I’m not a business executive. I have no idea how to do this or where to go! I’m just a woman with a book who thinks other people will enjoy reading.
So, I whittled my immense fear of marketing down to this simple and basic concept: I just want to meet people who love to read, write and discuss historical romance, whom might hopefully enjoy reading my book too!
It is a good place to start. The other marketing stuff will come when it is time for it to come. So far, I’m happy to say, I’ve met some lovely people on-line whom I hope will one day enjoy my book. In the meantime, I’m enjoying communicating with them and trading stories about our reading and writing journeys.
Suddenly, it doesn’t feel so hard. After all, it’s just about people. People reading and writing great historical romances. And, now I am one of those people.
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Hope to connect with you there too!
Caryn Emme 